After Christmas, Easter is the most profitable time of year. That said, it’s not just about the products you offer but the packaging in which they’re presented, too. Quality small business packaging is essential to your sales success over the Easter period. This is because your packaging is what characterises your product and sets it apart from any other generic piece.
Over the Easter period, there are a handful of gifts that you simply have to provide. In the provision of these products, you also need to pay close attention to your packaging. Detailed below are the products and packaging you need to profit from the Easter celebrations.
Easter Eggs and Wine Gifts
Easter eggs are the first things that spring to mind when considering Easter gifts, but you can incorporate a touch of maturity into the Easter celebrations by pairing Easter eggs with wine. Chocolate and wine go hand in hand, and gift sets containing both allow you to tap into a unique market. Since this is a rare offering, though, you’ll need a bespoke packaging solution to accommodate it. You need to fit your packaging to your product rather than force your product to fit into your packaging. This fluidity is essential for maximising your Easter profits in sending a bottle of wine and an Easter egg.
Hamper Packaging
After Easter eggs, chocolate-filled hampers are some of the most popular Easter gifts. In supplying Easter hampers for your customers, you need to ensure that the packaging is just as exciting as what’s inside. What sets hampers apart from other gifts is the personalised aspect, and the packaging needs to entice the customer in this same way. Equally, it needs to be exactly the right size; the items inside need to be spaced out without them rattling all over the place. Navigating hamper packaging is a complex process, but one that needs to be done for Easter success.
Beer Gift Boxes
Not everyone is a sweet tooth, meaning real ale gift boxes might be more fitting. You might give them an Easter-y twist by infusing them with seasonally appropriate flavours, such as hot cross buns or chocolate. Despite this, you also need to convey these Easter flavours via your packaging. In the absence of the right packaging, your product could be mistaken for any old beer; you’re looking to profit from its difference.
Presentation Gift Boxes
If one thing is certain, it’s that the right presentation gift box could turn a generic product into something fit for the Easter Bunny himself. A product’s packaging influences our perception from the get-go, meaning Easter packaging will cause us to perceive the product in an Easter-y fashion. As a result, your Easter profit hangs in the balance of your product’s packaging.
Profit from the Easter Celebrations with P4R
Packaging for retail is here to provide bespoke packaging solutions that allow you to maximise your success. If you’re looking to rebrand for the Easter period, please don’t hesitate to get in touch.
